your pure pleasure is directly correlated to your personal power. 

Here lives short paragraphs speaking to the struggles your client is navigating. You are demonstrating that you truly see your client.

If you need help with this see the section on your Astro Archetype quiz deliverable.  And if you have not taken it what are you waiting for?!  This is a part of the website where you can educate them on problems they may not know they have. 

Through this education you are creating a desire for a solution.  Or rather they can feel like something is off and they desire a change, but they can't quite see the cause of the problem. 

For example... think of weight loss, most people think it's about what you eat and the way you move, but often people don't realize those won't work long term if they don't also work on their mind, so educating them  on this is  often the first place to begin in your website copy. 

 If you need  more ideas on what to write on think of your journey (often our ideal clients are the past version of ourselves) or look to past ideal clients situations.  How did the problem that you solve show up in their day-to-day lives?   Use real life examples,  as these communicate your message clearly.